This Privacy Policy explains how LOVIIX, operated by ELITELINE QH S.R.L., a company registered in Romania (Trade Registry No. J2022023734403, CUI 47250640), Bd. Regina Elisabeta No. 7–9, Room 12, Et. 2, Sector 3, Bucharest, Romania (“LOVIIX”, “we”, “us”), collects, uses, and protects your personal data when you use the LOVIIX mobile application and the website loviix.com (together, the “Service”). LOVIIX is a social discovery app for meeting people through shared daily activities. By using the Service you agree to this Policy.
Account data. Email address, password (stored only as a cryptographic hash), and, if you choose to verify it, your phone number. If you sign in with Google or Apple, we receive your name, email address, and a provider account identifier; we never receive your provider password.
Profile data you provide. Name, date of birth, gender, who you want to meet, photos, bio, city, interests and daily “vibe”, and optional details you choose to add (height, education, lifestyle answers, zodiac sign, religion, languages, Instagram username). Some of this information may reveal sensitive aspects of your life; you decide what to share, and optional fields can be left empty.
Location. With your permission, the app collects your device location to show people and events near you and to calculate distance. Your exact coordinates are never shown to other users — they see only your city and an approximate distance.
Content and activity. Photos and videos you post as stories, messages you send in chats, likes, swipes, matches, event participation, story views, and reports you submit.
Verification photos. If you choose to verify your profile, we collect the selfie frames you capture during the guided verification flow. These images are stored in a restricted private storage, are used solely to confirm that your profile is genuine, are reviewed by our moderators only, are never shown to other users, and are automatically deleted 30 days after the review decision (or within 24 hours if you abandon the flow).
Technical data. Device push token, device platform, app version, IP address, and server logs (timestamps, request metadata) needed to operate and secure the Service.
Purchases. If you buy a subscription or in-app items, the purchase is processed by Apple App Store or Google Play. We receive confirmation of the transaction (product, status, expiry) but never your payment card details.
Legal bases under the GDPR: performance of our contract with you (core features), your consent (location, optional profile fields, verification), and our legitimate interests (safety, security, service improvement).
Other users see your profile (name, age, photos, bio, city, distance, interests, optional details, Instagram username if added, and the verified badge), your stories, and messages you send them. Stories are public within the Service and can be shared via a link that opens a public web page; anyone with the link can view that story while it is available.
Service providers that process data on our behalf:
| Provider | Purpose |
|---|---|
| Cloudflare, Inc. | content storage and delivery (photos, videos), network security |
| Google (Firebase) | push notifications; Google sign-in |
| Apple Inc. | Apple sign-in; App Store purchases |
| Twilio Inc. | SMS delivery of phone verification codes |
We do not sell your personal data and we do not share it with advertisers. We may disclose data if required by law, or to protect the rights and safety of our users.
Our servers are located in Europe. Where data is transferred internationally (for example to providers listed above), we rely on appropriate safeguards such as standard contractual clauses.
| Data | Retention |
|---|---|
| Stories | visible for 24 hours; removed copies are purged from our archive within 30 days |
| Verification photos | deleted 30 days after the moderation decision |
| Messages, profile, matches | while your account exists |
| Deleted account | deactivated immediately, permanently erased 30 days after your deletion request (the grace period during which you can restore it by signing in) |
| Server logs | up to 90 days |
You can access and edit your profile data directly in the app. Subject to applicable law (including the GDPR), you have the right to access, correct, delete, or receive a copy of your personal data, to object to or restrict certain processing, to withdraw consent at any time, and to lodge a complaint with your data protection authority.
Deleting your account. Open Settings → Delete account in the app. Your profile disappears immediately and all personal data is permanently erased after the 30-day restoration window. You can also email us to exercise any right: support@loviix.com.
We use encryption in transit (TLS), hashed passwords, access controls, private storage for verification media, and rate limiting. No online service can guarantee absolute security, but we work to protect your data with industry-standard measures and continuously review our safeguards.
LOVIIX is strictly for adults aged 18 or older. We do not knowingly collect data from anyone under 18; the app rejects underage dates of birth, and profiles suspected of belonging to minors are removed. If you believe a minor is using the Service, contact us immediately.
You can switch each category of notification (matches, messages, likes, story replies) on or off in the app settings, or disable notifications entirely in your device settings.
We may update this Policy from time to time. Material changes will be announced in the app or by notification. The current version is always available at loviix.com/privacy.
Data controller: ELITELINE QH S.R.L., a company registered in Romania (Trade Registry No. J2022023734403, CUI 47250640), Bd. Regina Elisabeta No. 7–9, Room 12, Et. 2, Sector 3, Bucharest, Romania.
Questions about privacy: support@loviix.com